The Linen Collection captured timeless bedding with a modern edge. I led the campaign production and creative direction, shaping a visual language that celebrated texture, contrast, and thoughtful detail. Drawing on the inherent character of 100% European flax linen, the campaign highlighted layering, mix-and-match possibilities, and the collection’s artful trims, positioning Hommey linen as premium bedding that balances comfort with personality. Through considered storytelling, the collection reinforced the brand’s approach to living where every detail feels intentional.

Creative Direction, Brand Storytelling, Campaign Production, Content Execution