The Oasis Collection was approached as an exercise in world-building. I led the creative direction and campaign production, establishing a visual language inspired by natural materials and the rhythm of daily rituals, framed through the lens of Italian summer. Through sensorial storytelling, the collection was positioned as both functional and emotive—reinforcing Hommey’s desire to support moments of pause. The campaign translated seamlessly across content, strengthening the brand’s shift toward a more considered, design-first identity.

Creative Direction, Brand Storytelling, Campaign Production, Content Execution