Sometimes the strongest creative move is knowing when to refresh.

Hommey’s robes have become a staple—instantly recognisable and a symbol of comfort done right. But as the brand evolves, so should the way we tell its story.

Leading the creative overhaul was a chance to reimagine something familiar through a new lens: one that feels more elevated, design-led, and reflective of where the brand's heading next.

Creative Direction, Campaign Production, eCommerce Production, Narrative, Casting