Sometimes the strongest creative move is knowing when to refresh.

Hommey’s robes are a brand staple—instantly recognisable and synonymous with comfort done right. As the brand evolved, the opportunity was not to reinvent the product, but to reframe the way its story was told.

I led the creative overhaul, reimagining something familiar through a more elevated, fashion-forward lens that reflected where the brand was heading next.

Creative Direction, Brand Storytelling, Campaign Production, Content Execution