The Vacation Collection wasn’t just inspired by summer, it was designed to unlock it. Golden light on skin. Colours that move with you. Simple, joyful rituals stretched into memories that linger long after the day is done.

Leading the creative direction and campaign production, I wanted to capture the nostalgia of Australian summers—reminding viewers that vacation isn’t just a place, it’s a state of being. And by living with these pieces, you step into that world—one where every day feels like holiday, and comfort becomes its own destination.

Creative Direction, Brand Storytelling, Campaign Production, Content Execution