Referencing the mid-century design movement, the Versa Collection married clean lines with functional elegance. Leading the campaign’s production and creative direction, I wanted to highlight the reversible nature of the quilt covers, naming the collection after the Latin verb Versa which means “to turn” or “to change.” The collection was positioned as modern bedding that feels effortless yet considered, reinforcing Hommey’s ethos of timeless comfort.

Creative Direction, Brand Storytelling, Campaign Production, Content Execution